Purina® Pro Plan® and Adventure Cats team up to promote safe outdoor experiences for cats and their owners

(PR Newswire, ST. LOUIS – June 8, 2016) – Whether it’s exploring the great outdoors or within the walls of their own home, cats have a knack for making the ordinary extraordinary. To help cat owners rethink the ordinary and inspire them to keep the adventure alive with their cats, Purina Pro Plan is partnering with Adventure Cats to proclaim June 15 as National “Take Your Cat On An Adventure” Day. The day encourages all cat owners to create a safe outdoor experience with their cat and share photos of their adventures online using #MyGreatCat.

cat adventure

Leash-trained cats enjoy the great outdoors in New York’s Central Park, Monday, May 23, 2016, ahead of Purina Pro Plan’s first-ever National “Take Your Cat on an Adventure” Day on June 15. (Diane Bondareff/AP Images for Purina)

Part of a cat’s true nature is their adventurous spirit. Safe exposure to the outside world can be an engaging part of a cat’s life, allowing them to exercise their natural instincts and stay in tune with their surroundings. Pro Plan and Adventure Cats are partnering to provide expertise and helpful insights to fully unleash these instincts. National “Take Your Cat On An Adventure” Day on June 15 provides owners an opportunity to share new experiences with their cats that they may not have considered before.

“Purina Pro Plan is passionate about pioneering new possibilities to help cats and those that love them live their best life possible,” said Aaron Williams, Brand Manager for Purina Pro Plan. “That starts with food that has extraordinary nutrition and exceptional taste and continues with fostering ways to keep their lives healthy, happy and always adventurous.”

Adventure Cats is a group of outdoorsy cat lovers who started AdventureCats.org as a resource for people looking for safe ways to explore the great outdoors with their feline friends. They are challenging negative stereotypes about cats and the people who love them in order to increase shelter cat adoptions.

“We want to inspire cat owners to enrich their kitties’ lives — whether it’s through an indoor activity like playtime or an outdoor one like taking a hike on a leash,” said Laura Moss, editor and co-founder of Adventure Cats. “We’re passionate about showing people all the rewarding experiences they can share with their feline friends, so we love that Purina Pro Plan is helping us reshape how people think about cats.”

While some cats will thrive taking outdoor adventures, some may never become comfortable with leash walking due to age, personality or lifestyle. But even cat owners who can’t venture outdoors can still partake in the June 15 celebration through dynamic indoor toys and activities such as puzzle feeders, hidey boxes or wand toys.

Cat owners are encouraged to share images of their adventures from National “Take Your Cat On An Adventure” Day using #MyGreatCat for a chance to win a year’s supply of Pro Plan cat food from Adventure Cats.

For more information on Purina Pro Plan, how to get involved in National “Take Your Cat On An Adventure” Day and tips on how to adventure responsibly, visit www.mygreatcatadventure.com.